ArticleBusiness AccountsUpdated 1 March 2025
Ad creative guidelines
Specifications for ad images and videos.
Promoted Glow posts use the post's existing media — no separate ad creative needed. Story-format ads: 1080 × 1920 px, max 15 seconds video, MP4/MOV. Search ads: 600 × 400 px minimum image, 80-character headline, 200-character description.
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