ArticleBusiness AccountsUpdated 1 March 2025
Promoted posts vs. full ad campaigns
When to boost vs. run a proper campaign.
Boosting a post is fast and simple — ideal for testing content or a one-off promotion. Full ad campaigns (via Ads Manager) offer advanced targeting, A/B testing, multiple ad formats, and detailed performance analytics. Start with boosts; graduate to campaigns once you know what content resonates.
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