FAQPosts & ContentUpdated 2025-03-10

What is the difference between reach and impressions?

01Impressions

Impressions count the total number of times your post was displayed in someone's feed or search results, including repeat views.

02Reach

Reach counts the number of unique accounts that saw your post at least once.

03Viewing stats

Tap ··· › View insights on your own posts to see both figures. Premium unlocks additional breakdowns.

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